For deeper analysis and the starting point for advanced segmentation Filtered Heatmaps Ability to feed an advanced segment into any heatmap and filter it by time period.Monitoring each ‘segment’ to identify trends Advanced Segmentation Breaking down your traffic into ‘segments’ according to any criteria you wish – dwell time, browser type, visit duration, clicks, source, etc.Time Heatmaps Show the times of day and days of the week where your site attracts the most traffic or conversions.Attribution Heatmaps A way of using advanced segmentation to identify if users interactions vary depending on the traffic source they originated.Attention Heatmaps Show how long users dwell on a given section of the page before scrolling on or exiting.Reach Heatmaps Show how far down the page users reach before moving on.Value Heatmaps Attributes monetary value or goal completion data to a piece of content based on conversion data.Interaction Heatmaps Attributes interactions to content, highlighting each piece of content rather than show individual clicks.Dot Heatmaps Uses dots to represent where users click.The quality of insight it provides means even small changes to your content - or where that content is placed - can have a significant positive impact on your web performance.” said Ben Harris, CEO at Decibel Insight. When you apply Decibel Insight’s algorithm, it’s like going supersonic. Decibel Insight is the most powerful web heatmap tool in the world with prices to suit any size of business scaling to the very largest of enterprises. Our new innovative heatmaps are more precise yet quicker to interpret, and our advanced segmentation is like painting by numbers. By displaying analytics data visually in situ over the top of the website, it makes it simple to see how users have interacted and behaved, making it obvious to see what works and what doesn’t. “It is now widely recognized that tools such as Google Analytics leave users unclear as to what to do next to improve their website. This insight informs smart decisions about where to place key content to ensure it is easily found.ĭecibel Insight is targeted at web analysts and marketers who are responsible and accountable for the performance of their websites, and would benefit from granular insight from intuitive tools to make clear and accurate decisions. For example, attention heatmaps alert website owners to the sections of a page where content is viewed most intensively, and where it is skipped over. Unlike traditional analytics, which use statistics and charts to monitor how a website has performed, Decibel Insight’s visual analytics tools provide intelligence and guidance on how to improve it by showing which content helps increase conversion and which does not. The new, enterprise-level tools, which incorporate nine of the most advanced heatmaps on the market, are now publicly available, following an over-subscribed beta program.ĭecibel Insight is provided as an intuitive web app, and is also available for tablet devices through the App Store and Google Play. London, 10th February - Decibel Insight, the visual web analytics company, today released the world’s most comprehensive and innovative set of heatmap tools, designed to help organizations understand and adapt to the behavior of their website visitors.ĭecibel Insight’s heatmaps enable companies to optimize their web content on all devices to improve conversion rates. It can be integrated with other applications to form a marketing technology stack.World’s most comprehensive heatmaps now available following oversubscribed beta All of these and other features work across different website types such as static ones and dynamic ones.ĭecibel Insight sports an enterprise-grade technology that is easy to deploy and navigate around. This means that every answer field can be scrutinized for lead scoring. This is thanks to the form analytics feature. Forms can also be analyzed for their effectiveness. This is also a way to specialize or carve a niche. The audience can also be segmented, which allows users to focus on those that register better ROI. ![]() ![]() What’s more, there are dynamic heat maps available as well for a quick view of popular behavior and trends. ![]() Users enjoy the session replays where they can view how visitors behave on their websites in real time. This is what Decibel Insights help their users do. The only thing that one can do online is to guide such experiences with better designs, functionalities, and pathways. Converting them would entail the curation of their experiences online to a point where they purchase the products and services offered. Understanding on-site audience behavior will give you better chances at understanding how to convert visitors to leads and to sales. The main benefits of Decibel Insights are its user session replays, audience segmentation, and form analysis.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |